Fred

Fred Samuel opened his first boutique in 1936, at 6 rue Royale in Paris. A jeweler above all else, his creativity quickly attracted Marlene Dietrich, Mary Pickford, Grace Kelly, and Jean Cocteau. In 1988, the house launched its Force 10 eyewear collection — applying the same high standards to eyewear as to its jewelry: French manufacturing, noble materials, and impeccable finishes. Precious stones, horn, precious wood — Fred eyewear is designed like jewelry, not just simple frames. A discreet luxury house, for those in the know.